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HighBank advises Commissions, Inc. on its investment from Serent Capital

March 24, 2015

HighBank Advisors (“HighBank”), a Baltimore, Maryland based middle market investment bank, announces that it advised Commissions, Inc.  (“CINC” or the “Company”) on its investment from Serent Capital. Terms of the transaction were not disclosed.

CINC is a SaaS, lead generation, lead management and CRM software solution that enables top-tier residential real estate agents and teams to manage their business from lead-gen to close.  CINC helps agents drive traffic to a CINC-developed website and feeds leads from that site as well as from 50 other third party lead-gen sources into CINC’s CRM and lead conversion platform.  The platform helps agents sort through the vast number of leads and convert the high potential leads into customers.  CINC is a market leader serving the high end of the real estate industry.

“HighBank provided exceptional, high-touch advice throughout the transaction process.  Moreover, their ability to navigate a complex transaction was instrumental in achieving a result that exceeded our expectations.  HighBank’s passion and dedication to its clients is outstanding and closely aligns with our core values and we are proud to call them a member of our family,” said CEO Duane LeGate.

Cherie Homa, Managing Director, at HighBank stated “We are thrilled to have worked with Duane and the CINC team.  In a short period of time, the Company built a technology platform and operating philosophy that is truly disrupting the way online real estate leads are captured and converted to closings.  CINC is a true gem of a company that combines a powerful vision from the executives, passion across every team member and a culture that places clients first.  We believe the partnership between CINC and Serent will take the Company to the next level.”

Page, Scrantom, Sprouse, Tucker and Ford, P.C. served as legal advisor to Commissions, Inc.  Kirkland & Ellis LLP served as legal advisor to Serent Capital.

About Commissions, Inc.

In 2011, Commissions Inc. was founded on the encouragement of some of the nation’s top brokers and mega-team leaders in order to address a gaping hole in real estate technology. In a few short years and several thousand clients later, Commissions Inc. has become the fastest growing real estate technology platform in the industry to date.  For more information visit www.commissionsinc.com.

About Serent Capital

Serent Capital invests solely in growing, profitable businesses, delivering compelling solutions that address their customers’ needs. As those businesses grow and evolve, the opportunities and challenges that they face change continually. Serent understands those challenges, as the firm’s principals have seen them first-hand. The Serent team’s experience includes roles as CEOs, strategic advisors, and board members to successful, growing businesses. By bringing its experience and capital to bear, Serent helps growing businesses thrive. Serent is highly selective, choosing to invest in only a handful of businesses each year which ensures that all its portfolio companies receive the attention and expertise that they need.  For more information visit www.serentcapital.com.