You are here

HighBank advises Sodexo on its corporate divestiture of Vivabox to Lion Equity Partners

September 21, 2017
HighBank Advisors (“HighBank”), a Baltimore, Maryland-based mid-market investment bank, announces that it was the exclusive financial advisor to Sodexo Pass USA, Inc., an affiliate of Sodexo Group, S.A. (“Sodexo”) on its corporate divestiture of Vivabox USA (“Vivabox” or the “Company”) to Lion Equity Partners (“Lion Equity”). Vivabox, operating as a corporate division of Sodexo, is a leading provider of products and services to the sample and subscription box industry. Terms of the transaction were not disclosed.
 
Vivabox, headquartered in Gaithersburg, Maryland, provides specialized marketing services to retail businesses across a variety of consumer product categories. The Company’s primary focus is multi-branded “sample boxes” for retailers. Services include design and packaging management, complete box and bag content management, and logistics support through an international network of strategic partners. The Company’s core product is a curated variety of product samples contained in a uniquely branded package. Samples within the package come from a crafted array of brands that fall under the same product category, with the goal of taking a complex category (e.g. perfume) and simplifying it for the consumer.
 
Based in Denver, Colorado, Lion Equity is a private investment firm focused on acquiring controlling interests in middle-market businesses across multiple industries. Lion Equity specializes in acquiring divisions of larger corporations, and has significant experience in the divestiture process. Its investment strategy is centered on creating value in its portfolio companies through a combination of organic growth and add-on acquisitions.
 
“Vivabox is a dynamic, growth-oriented company with a long-standing reputation for delivering high quality products and services to some of the world’s largest retailers,” said Tom Carney, Operating Partner of Lion Equity. “We believe the company is well positioned for continued growth, both organically and through strategic add-on acquisitions.”
 
Desiree Paquette, Chief Executive Officer of Vivabox, added, “We are very excited about our future. Our strength has always been seamless and scalable management of the entire process of delivering a unique product to clients. The combination of Vivabox’s consumer products expertise along with strategic direction and capital from Lion Equity Partners, positions our company extremely well for continued success.”
 
Gustavo Subiela, Vice President of Mergers & Acquisitions of Sodexo, added, “HighBank Advisors provided outstanding transaction support and identified a buyer that not only strongly matched our values but also proved to be an excellent partner to the Vivabox team. The team at HighBank managed an aggressive timeline and played a critical role in structuring, negotiating and closing a complicated carve-out transaction.”
 
Stephen Gaines, Managing Director at HighBank, stated, “Desiree and the other leaders of the Vivabox team have built a strong and impressive business. We are excited at the market opportunities that will be provided to Vivabox on a new platform with dedicated financial and strategic support of Lion Equity. We look forward to tracking the Company’s progress as they continue to expand in the subscription box industry.”
 
Sodexo was represented by Greenberg Traurig LLP of Washington, D.C.
 
About Vivabox USA
 
Vivabox USA, located in Gaithersburg, Maryland, provides targeted multi-branded marketing opportunities for global companies as well as design and fulfillment of enterprise-wide loyalty programs. Further leveraging core design and packaging capabilities, Vivabox has developed new markets and deepened existing client relationships with complete program management of existing and emerging loyalty programs. This proficiency, coupled with streamlined production processes, has positioned Vivabox well in the subscription marketplace, now selling direct to consumer as well as managing end-to-end sourcing and fulfillment for clients’ subscription initiatives.
 
About Sodexo Corporation
 
Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Operating in 80 countries, Sodexo is a €20.2 billion company and serves 75 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Through its more than 100 services, Sodexo provides clients an integrated offering developed over 50 years of experience: from foodservices, reception, maintenance and cleaning, to facilities and equipment management; from Meal Pass, Gift Pass and Mobility Pass benefits for employees to in-home assistance and concierge services. For more information, visit www.sodexo.com.
 
About Lion Equity Partners
 
Lion Equity Partners is a Denver, Colorado-based private investment firm focused on acquiring controlling interests in middle-market businesses across multiple industries. Lion Equity specializes in acquiring divisions of larger corporations, and has significant experience in the divestiture process. Lion Equity’s investment strategy is centered on creating value in its portfolio companies through a combination of organic growth and add-on acquisitions. Lion Equity supports its portfolio companies with strategic and financial resources, operational guidance, and M&A expertise. For more information, visit www.lionequity.com.
 
About HighBank Advisors LLC
 
HighBank is a full service mid-market investment bank and financial advisory firm. Headquartered in Baltimore, Maryland with a regional office in Philadelphia, Pennsylvania, the firm provides advice on mergers and acquisitions, raising capital, exit and transaction planning, business valuations, fairness and capital adequacy opinions, loan workouts and debt restructurings, and distressed asset sales. HighBank was formed on a mission that our clients and our people deserve to have their highest expectations met and to receive higher value for their investments of money and time. For more information, visit www.highbankadvisors.com.
 
All investment banking services are provided by HighBank Securities LLC (“HBS”), a registered broker-dealer and member of FINRA and SIPC. HBS is a wholly-owned subsidiary of HighBank Advisors.